🔗 Read the Full Show Notes & Resources for This Episode → https://secondactsuccess.co/272
Wondering how to get clients for your business without constantly selling, posting on social media every day, or pretending you have everything figured out?
In this episode of the Second Act Success Podcast, business coach Shannon Russell is answering one of the biggest questions new entrepreneurs ask: How do you actually find clients and customers when you're starting a business?
Shannon shares the four biggest ways she gets clients in her own businesses: speaking at events, podcasting, her book, and referrals. She explains why each strategy works and what they all have in common: they allow potential clients to get to know her and build trust before they ever inquire about working together.
You'll also learn why referrals and warm leads can be so valuable for a service-based business, how consistently sharing your expertise keeps you top of mind, and why your personal brand doesn't need to look perfectly polished to attract paying clients.
In fact, Shannon argues that trying to look perfect can make it harder for potential clients to connect with you. Instead, sharing your real experiences, your story, why you started your business, and what you're learning along the way can help you build a brand people actually trust.
Whether you're trying to land your first client, grow a coaching or consulting business, attract customers to a new small business, or simply figure out how to market yourself without feeling salesy, this episode will give you practical ideas you can start using now.
Because people aren't looking for perfect. They're looking for someone they can trust.
🔗 Read the Full Show Notes & Resources for This Episode → https://secondactsuccess.co/272
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More From Shannon:
📖 Grab Shannon's Book, Start Your Second Act
🎤 Watch Shannon's TEDx Talk
📥 Download Free Resources
➡️ Connect: Instagram | LinkedIn
