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Ep. 438
How do you differentiate your marketing when everyone else is using the same AI tools?
Kipp and Kieran dive into building next-level marketing systems with AI that actually set you apart, featuring digital growth consultant and educator Grace Leung. Discover why context is king in AI marketing, how to build simple but powerful systems that scale, and the secret to making your brand voice and strategy shine through every asset. Learn more on designing reusable AI workflows, structuring context-rich file systems, and maximizing team collaboration while building a future-proof marketing stack.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w
Grace Leung https://www.youtube.com/@graceleungyl
Claude Cowork https://support.claude.com/en/articles/13345190-get-started-with-claude-cowork
ChatGPT https://chatgpt.com/
Codex https://openai.com/codex/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
