Show notes:
Could the biggest change to marriage law in almost 200 years completely transform the wedding industry?
In this week’s episode, I’m joined by Zadie Ward, a wedding celebrant, to discuss the proposed changes to marriage law in England and Wales. And what they could mean for couples, celebrants and the wider wedding industry.
But before we dive into the legal changes, Zadie shares her fascinating journey from training as an actor, to working in events and communications, and ultimately finding her calling as a celebrant after conducting a friend’s wedding. We also chat honestly about the realities of building a wedding business alongside a part-time career, why networking has been one of the biggest drivers of her success, and the mindset shifts that have helped her navigate rejection, self-doubt and the pressures of marketing.
Marriage law consultation
Zadie’s Instagram
Ceremonies by Zadie - Zadie’s website
Time stamps:
00:06 - Introduction to Wedding Marketing Strategies
01:47 - Exploring the Journey to Celebrancy
10:39 - Navigating the Challenges of Being a Celebrant
15:27 - Navigating Social Media: The Double-Edged Sword of Marketing
21:02 - Navigating Social Media Marketing
26:38 - The Myth of Going Viral
32:22 - The Importance of Data and Tracking in Business
34:34 - The Importance of Data in Decision Making
40:02 - Understanding the Value of Investment in Business
44:54 - The Changing Landscape of Marriage in England
51:11 - The Impact of Wedding Industry Reform
01:00:24 - Finding Focus in Business: Lessons from Experience
