Show notes:
What happens when your ideal client stops Googling and starts asking AI who they should book?
In this episode of Wedding Pros Who Are Ready to Grow, I’m chatting with Vivienne Wagner, CEO of Houndstooth Media Group, about the changing world of SEO, AI search and what it means for wedding businesses. Vivienne shares how she went from blogger to running a digital marketing agency with a team of specialists, and why the lessons she learned from building an audience still apply today.
We talk about why blogging is still worth doing, how evergreen content can continue bringing people to your website years after you publish it, and why being clear about who you serve is more important than trying to chase every new marketing trend. We also get into the increasingly important relationship between SEO and AI search. Vivienne explains why SEO remains the foundation, but why simply being visible isn't enough anymore. AI is increasingly interpreting information from your website, social media, Google Business Profile and reviews to decide which businesses it recommends.
One of my favourite parts of the conversation is the practical advice around Google Reviews. Rather than simply replying with "Thanks so much", Vivienne explains how your responses can reinforce what you do, who you serve and the experience you provide.
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Time Stamps:
00:08 - Episode intro — Meet Vivian Wagner & what to expect
01:52 - Vivienne's Journey: From Politics to Blogging and SEO
37:13 - Consumers trusting AI: where decisions and sales happen (and how businesses stay trustworthy)
42:31 - Pricing Strategy & AI: Transparency, Positioning, and Schema
53:26 - AI Was Coming: Lessons and Predictions for Business
Mentioned in this episode:
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