Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators.

Takeaways

Why creator marketing has become a must-have channel for brands.How PMG uses AI and proprietary data to improve influencer campaigns.

The importance of platform APIs, measurement, and creator relationships.

Why authenticity consistently outperforms scripted influencer content.

Industry updates on OpenAI, Comcast, Meta, and the evolving ad tech landscape.

Chapters00:00 Welcome Back From Cannes02:55 Meet Jennifer Quigley-Jones, VP of Strategy & Innovation at PMG04:39 Building Digital Voices and Selling to PMG08:53 How Brands Approach Creator Marketing11:54 Using Data and AI to Find the Right Creators14:38 Why Authentic Content Beats Scripts18:38 Creator Ads, Media Strategy, and Platform APIs22:46 Creators Beyond Social Media29:16 The Future of AI and Creator Marketing32:06 Advertising News: OpenAI, Comcast, Meta & More

Learn more about your ad choices. Visit megaphone.fm/adchoices