What happens when AI agents become media buyers and shopping assistants?
Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future of agentic advertising, AI-powered commerce, and conversational ad experiences, and how InMobi is preparing for a world where AI makes purchasing decisions.
They also explore Glance's expansion to Samsung TVs, InMobi's acquisition of MobileAction, and how traditional ad tech workflows are being reimagined through AI.
Takeaways:
- Why AI agents will fundamentally change digital advertising
- How InMobi's Agentic Selling Platform works
- The future of conversational advertising
- Glance's expansion to Samsung TVs and AI-powered shopping
- How AI is reshaping the customer journey
- Why advertisers need to move closer to the point of transaction
- What the MobileAction acquisition means for app marketers
- How conversational CTV ads are improving engagement
Chapters:
00:00 Introduction
01:07 InMobi's Agentic Advertising vision
01:58 Inside the Agentic Selling Platform
03:01 Why advertising is moving closer to conversion
04:27 AI agents, DSPs & the future of media buying
06:34 Glance explained
08:13 Samsung TV partnership
09:38 Measuring AI-powered commerce
11:07 Why InMobi acquired MobileAction
12:58 Conversational AI ads on Connected TV
15:36 Lightning Round
16:01 Closing
Learn more about your ad choices. Visit megaphone.fm/adchoices
