Work with me 👉 https://www.jewelrybusinessacademy.ca/
Do you ever wonder if you've waited too long—or if life is simply too complicated—to build the jewelry business you really want?
In this episode, I'm welcoming back longtime client Leanne Herauf-DeBruyne, founder of Isla Rae Jewelry, to share what's happened since she took a chance on her business five years ago. After starting at 42 and earning just $6,000 in her first year, Leanne grew her jewelry brand to over six figures while navigating health challenges, building a team, expanding into wholesale accounts across Canada, and finding a level of confidence she never expected.
We talk about pricing your jewelry properly, creating cohesive collections, building an engaged email community, becoming more visible as a jewelry designer, and continuing to grow even when life doesn't look perfect behind the scenes.
If you've been wondering whether you're too late, too overwhelmed, or simply not ready yet, Leanne's story might change your mind.
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What You Will Learn in this Episode:
- Why starting your jewelry business later in life does not mean you've missed your opportunity to succeed.
- How Leanne grew from $6K in annual sales to a six-figure jewelry business by taking consistent action and learning the foundations.
- Why proper pricing and building intentional jewelry collections can completely change the way your business grows.
- How confidence is built through visibility, markets, community, and repeatedly doing the things that once felt uncomfortable.
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Topics Discussed:
- Starting a jewelry business at 42
- Growing from $6K to six figures
- Pricing and creating profitable jewelry collections
- Building confidence and becoming more visible
- Growing wholesale, email, and customer communities
- Building a business alongside real-life challenges
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Ready to grow + scale your jewelry business? Work with me → https://www.jewelrybusinessacademy.ca/
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Website | https://islaraejewelry.com/