Someone in my audience DM'd me asking how she'd even start with digital products when she has no idea what to sell or what her niche would be. I've been selling low-ticket courses and digital products for over six years, so in this episode I'm answering her the way I'd answer a friend over coffee. I walk through how to pick your niche when you're starting from scratch, how to narrow it down to one hyper-specific problem if you already have a business, and why your first course should be priced under $100. Then I get into the part most people skip: the order bump and upsells at checkout, and why skipping them means leaving over half your money on the table. If you've been sitting on a digital product idea without knowing where to begin, start here.
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