Get a FREE breakdown of the 11 DOAC growth rules in my newsletter: https://bit.ly/4z4uoNw
Start or grow your own Podcast with me: https://bit.ly/4zbvKq5
The Diary Of A CEO just hit 20 million YouTube subscribers and is a top 10 podcast globally. I’ve followed its journey and got to know the team behind it since the show had just 10,000 subscribers.
In this episode, I break down the 11 rules Steven Bartlett’s team shared with me, with insights from Grace Andrews (former Marketing Director), Anthony Smith (the editor behind the trailers) and Tom Lewis (Steven’s paid media partner).
This is a podcast growth masterclass.
We get into:
• The 10-second change that had a 300% impact on subscribers
• Why DOAC tests up to 100 thumbnails before every episode
• The clips experiment that backfired when they doubled output
• Why their short form isn’t built to push people to the full episode
• The four-part formula behind every DOAC trailer
Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/home#apply
Follow Callum:
Instagram: https://www.instagram.com/thecallummc
LinkedIn: https://www.linkedin.com/in/callummcdonnell
Timestamps:
00:00 Introduction
01:13 Rule 1: Have a really clear mission
03:38 Rule 2: Don’t copy other podcasts
06:10 Rule 3: The 10-second change behind 3x more subscribers
09:47 Rule 4: Make learning someone’s job
10:02 The clips experiment that backfired
12:21 Rule 5: Testing 100 thumbnails before every episode
14:32 Testing packaging on Meta ads before release
16:46 The golden rule of running experiments
17:32 Rule 6: The short form strategy
19:58 The biggest mistake short form editors make
22:47 Rule 7: The guest strategy
24:19 Rule 8: Win the first hour after publishing
27:47 Rule 9: Stop judging episodes on views
29:59 Rule 10: The secrets behind DOAC trailers
32:29 Rule 11: The podcast is not the product
