Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter: https://bit.ly/4rBd4NI
Start or grow your own Podcast with me: https://bit.ly/4hA1wpi
Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson as the show grew from 150,000 to 4.3 million YouTube subscribers.
In this clip, he breaks down the YouTube strategy behind Modern Wisdom, including the mid-length clips that even people at YouTube hadn't seen before.
This is a YouTube growth masterclass.
We get into:
• Why going from two to three episodes a week was massive
• How mid-length clips released before each episode built anticipation
• How Chris plans scroll-stopping moments into his interviews
• The MrBeast reinvestment principle Chris brought to podcasting
• Why Modern Wisdom keeps everything on one channel
Follow Ben: LinkedIn: https://www.linkedin.com/in/benjamingaryhancock
Instagram: https://www.instagram.com/benhancock98
YouTube: https://www.youtube.com/@forallthesaintspod
Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/home#apply
Follow Callum:
Instagram: https://www.instagram.com/thecallummc
LinkedIn: https://www.linkedin.com/in/callummcdonnell
Timestamps:
00:00 The inflection points on Spotify and YouTube
01:06 The mid-length clips YouTube hadn't seen before
02:46 Planning scroll-stopping moments
04:05 MrBeast's reinvestment principle
06:28 The news doc Chris reads before big episodes
07:52 More shots on goal from every episode
09:39 One channel vs a separate clips channel
11:06 Why mid-length clips reach a new audience
