https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
Most business owners focus heavily on marketing and sales, but sustainable growth comes from something else: keeping customers engaged and coming back.
In this episode, Shana breaks down the key membership metrics every business owner should understand, including how to calculate retention, churn, customer acquisition costs, and lifetime value. Whether you run a membership, sell courses, or offer services, these numbers can help you make smarter decisions and build a more sustainable business.
In this episode, you’ll learn:
- Why retention is one of the most important growth metrics in any business
- How to calculate your retention rate using a simple formula
- The difference between retention and churn, and why both matter
- Why increasing customer acquisition alone won't solve growth challenges
- How to calculate your Customer Acquisition Cost (CAC)
- What Lifetime Value (LTV) means and how to determine it
- How retention impacts the average length of time customers stay with you
The businesses that grow sustainably aren't just focused on getting new customers. They're focused on keeping them. Understanding your retention rate, churn, customer acquisition cost, and lifetime value gives you the information you need to make better decisions and build a healthier, more profitable business.
Additional Resources:
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
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Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!
Learn how to work with Shana: https://www.shanalynn.com/
Connect with Shana: https://www.instagram.com/shanaspeaks
Watch on YouTube: https://www.youtube.com/@communitycultivated
