https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members
Creating an unforgettable event experience starts long before attendees walk through the door. In this episode, Shana sits down with event experience expert Phil Mershon to discuss how intentional pre-event engagement can increase attendance, foster meaningful connections, and build excitement before the event even begins.
In this episode, you’ll learn:
Why attendee connection begins long before the event starts
How pre-event engagement can improve attendance and participation
The ideal timeline for building excitement and community before an event
How to use email communication to keep attendees informed and engaged
Simple ways to encourage networking and relationship-building before the event
How pre-event conversations lead to stronger in-person experiences
The most successful events don't begin on opening day. They begin the moment someone says "yes" to attending. By creating opportunities for attendees to connect, engage, and build relationships before the event, you can increase participation, reduce uncertainty, and foster a sense of belonging that carries through the entire experience.
Additional Resources:
Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com
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