Nick Wheeler OBE founded Charles Tyrwhitt in 1986 from his university room in Bristol. Forty years later it is a £400 million revenue business operating across the UK, US, and Europe. Listen to this episode to hear about: The tortoise rule: why the first 20 years are boring and the next 20 get exciting (04:34) Why the best business decision Nick ever made had nothing to do with shirts (08:03) The fine line between founder magic and founder interference (12:27) Why Michael Dell's £158 billion business still annoys Nick (19:38) The expansion mistake that sent Charles Tyrwhitt bust (21:02) Why a great interview tells you almost nothing - and what Nick does instead (26:18) The difference between building a brand and building a business (32:12)⚡The Lightning Round⚡(34:30) Audience Q&A (39:31)
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