James Thornton is CEO of Intrepid Travel, the world's largest adventure travel B Corp, operating in more than 100 countries with $809 million in revenue and 317,880 customers in 2025. He became the company's first non-founding CEO succeeding co-founders Darrell Wade and Geoff Manchester. Tune into this episode to hear about: The five-year test: how James was quietly auditioned to become CEO (01:38) His advice for any founder building a CEO (04:31) Why becoming CEO felt anticlimactic (08:16) The founder trick for empowering a CEO without micromanaging them (12:55) How to stress-test an acquisition (18:50) What James looked for when hiring board members (22:22) Running a travel company through Covid (34:14) The advice James would give himself looking back on his nine-year journey (37:43)⚡The Lightning Round⚡(39:44)

Host: Oliver Cummings

Producer: Will Felton

Editor: Penelope Coumau

Music: Kate Mac

Audio: Nick Kold

Email: podcast@nurole.com

Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom

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