Send us Fan Mail
You’ve crafted the appeal, told the story, and inspired someone to give. Victory lap? Almost. Your donation form still has a job to do, and one extra field, confusing message, or inconvenient payment process can blow-up that moment of generosity! Learn how to improve nonprofit donation forms so a donor’s “yes” becomes a completed gift. Bloomerang’s Evan DaSilva shares how simpler checkout, digital wallets, and timely thank-yous can strengthen fundraising conversion and donor retention.
Evan, Senior Vice President of Payments at Bloomerang, joins us to explore the business of getting donors across the finish line. As he puts it, “You don’t want to introduce moments of friction after you’ve already won that appeal.”
One conversation-stopper: what if you collected the donation before asking for additional donor details? Evan reports that Bloomerang’s Express Donate feature has shown a 55% increase in conversion by capturing the gift first. He addresses the fear of losing contact information and why losing the donor’s attention may be the bigger risk.
The discussion connects nonprofit donation form optimization with campaign planning, internal coordination, and donor confidence. Your appeal and landing page should tell the same mission story. Digital wallets can reduce typing on mobile devices. Even the wording used to ask donors to cover processing fees deserves attention.
Then comes the chore with fundraising upside: testing. Walk through the entire giving experience on phones, tablets, desktops, and different browsers. Invite people across generations to try it, too.
And don’t leave the thank-you until later. Evan cites a statistic that first-time donors thanked within 48 hours are four times more likely to give again. He explains how consistent impact messaging and preferred communication channels help connect that first gift to an ongoing relationship.
Key Takeaways:
- Align campaign appeals, donation pages, and acknowledgments around the same mission.
- Capture the gift before requesting additional donor information.
- Offer digital wallets to simplify mobile giving and support donor acquisition.
- Test across devices, browsers, and donor generations.
- Prepare timely thank-yous before launch; ask how donors prefer to stay in touch.
00:00:00 Make It Easy for Donors to Give
00:01:43 Capturing the Gift at the Moment of Generosity
00:04:04 Align Your Donation Form With Every Campaign
00:07:08 Connect Fundraising, Marketing, and Form Design
00:08:19 Donation First, Donor Details Second
00:12:14 Improve Form Copy and Processing-Fee Requests
00:12:56 Digital Wallets for Mobile Giving and Donor Acquisition
00:15:41 Test Donation Forms Across Devices and Browsers
00:17:33 Test the Giving Experience Across Generations
00:19:49 Plan the Thank-You Before Campaign Launch
00:21:52 Match Donor Follow-Up to Communication Preferences
00:24:32 Ask Donors How They Want to Stay in Touch
#TheNonprofitShow #DigitalFundraising #DonorExperience
Find us Live daily on YouTube!
Find us Live daily on LinkedIn!
Find us Live daily on X: @Nonprofit_Show
Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT
Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show
