I’m coming at you with a solo episode and talking about three major headlines in the beauty industry right now. First off, John Demsey, executive vice president of The Estée Lauder Companies, was recently fired after posting an incredibly racist meme on Instagram. Racism is alive and well in the beauty industry, but what does it mean for buying patterns and brand loyalty? I also talk about L'Oreal’s latest lawsuit, which claims the company is causing American shoppers to overpay for its beauty products by misleading them into thinking they're actually made in France. I round out the episode by discussing The Ordinary’s new marketing campaign for their shampoo with sulfates, and explain why I’m personally anti-sulfate. These new stories have brought up a lot of questions and thoughts that I have about consumer responsibility and the future of beauty marketing, so let’s get into it.
In this episode, I dive into:
The range of reactions to John Demsey’s Instagram post and lackluster apology
How L'Oreal’s lawsuit could redefine how people brand beauty products
Sulfates trending in hair care again and why
Some background on what sulfates are and how they affect beauty products
Cognitive dissonance in the beauty community
RESOURCES & PRODUCTS MENTIONED
https://www.wsj.com/articles/estee-lauder-fires-executive-john-demsey-11646057171 (Estée Lauder Fires Executive John Demsey Over Instagram Post)
https://www.reuters.com/business/retail-consumer/us-lawsuit-claims-loreal-makes-up-products-appear-being-france-2022-02-18/ (U.S. lawsuit claims L'Oreal makes up products to appear being from France)
https://www.beautyindependent.com/sulfates-haircare/ (Should Sulfates Make A Comeback In Haircare?)
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