Jenny Strebe is the co-founder of AIIR Professional and one of the original hair influencers. AIIR takes haircare, spirituality, and wellness to a whole new level by highlighting consciousness, integrity, and well-being through the use of pulverized precious gemstones and clean ingredients. We talk all about her humble beginnings as a hairstylist, how she branched out into the social media influencer space, and why she eventually left that world to launch a brand that was more energetically aligned with who she is. Jenny explains the pros and cons of being a self-funded brand and her vision for expanding the brand. We also discuss details about the formulation of AIIR’s sulfate-free, paraben-free, gluten-free products and how crystals center the brand (and maybe you too)!
In this episode, Jenny and I dive into:
The unglamourous side of beauty influencing
How she came up with the idea behind AIIR
Obtainable spirituality and wellness rituals
How crystal healing informs her process and products
An *actual* hairstylists perspective on sulfates in hair products
Corporate responsibility for sourcing crystals and other ingredients
Catering to diverse textures and hair types
Bonus Insider Scoop: Manifesting dream collabs and new products dropping at AIIR
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