Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy.
Talking points
How your brand positioning directly dictates your pricing ceiling
The "stranger on the street" test for knowing if your price matches your presence
What undercharging actually signals to potential clients (it's not what you think)
How Abbey and Court have each navigated pricing pivots in their own business
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