If you’ve been treating your Google Business Profile like a “set it and forget it” situation… we need to talk. In this episode, we’re diving into the real state of local SEO—what’s changed, what actually matters now, and how to get your business showing up (and standing out) in your local area. From citations to consistency to the updates most people skip, we’re breaking down the simple shifts that can make a big difference in your visibility. Because yes, your next client might be closer than you think.
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