Most of us are taught that if we work hard enough, someone will notice. Trisha Stetzel believed that too, through boot camp leading 86 women in the Navy, a decade in corporate life at IBM, and building her own business afterward. At every stage, the belief that good work speaks for itself eventually stopped holding up. This conversation is about why recognition dries up as you rise, and what to do once no one's watching for you anymore.
Who This Is For
Leaders and entrepreneurs who've done everything right and still feel overlooked
Anyone who had mentors or sponsors early in their career and now finds themselves flying solo
People who think of self-promotion as “icky” and want a different way to frame it
Business owners and consultants who need to build visibility without feeling like they're bragging
Anyone launching a book, program, or business who needs a simple way to talk about their own work
Five Key Takeaways
Recognition happens automatically early in a career, because mentors and sponsors are watching for you. It stops once you move into higher leadership or start your own business, because no one else has the job of noticing on your behalf anymore.
Visibility isn't the same as self-promotion. It's sharing the results and the impact you created, not “me, me, me.”
Trisha's three-question framework for talking about your own work: What did I contribute? What changed because of it? Who could benefit from knowing what I learned?
Staying quiet about your work isn't humility. It's making the decision for someone else that they didn't need to know what you could give them.
The easiest way to start: tell someone else's story first. Share the impact you had on a client, customer, or teammate before you ever have to talk about yourself.
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