Troy Hoffman | How Generosity Builds Trust

Some people talk about generosity like it’s a personality trait. We see it as a frequency you can choose, practice, and refine and it changes everything from your leadership to your relationships. On Proximity Live, we sit down with Troy Hoffman, a two time Inc. 500 winner with a nine figure exit, to unpack what real giving looks like when it’s grounded in contribution, mastery, and trust.

We go beyond feel good stories and get honest about the cost. Troy shares how his parents modeled a life of serving others even without financial margin, and how that shaped his instinct to help. We also talk about the hard side of generosity: giving to the wrong people, confusing enabling with impact, and learning discernment so your time, money, and energy actually move the needle for the people who need it most.

Then we tackle the modern tension every entrepreneur feels: is someone truly generous, or are they networking with a receipt attached? Troy calls out performative giving, the commercialization of “help,” and why high trust communities collapse when takers outnumber givers. You’ll also hear simple, practical ways to practice generosity this week even if you feel broke, unknown, or disconnected plus why proximity to high achievers can act like a cheat code for growth, standards, and belief.

If this hits home, subscribe, share it with a friend who leads a team, and leave a review so more builders find the conversation. What’s one act of generosity you’re committing to this week?