Today I'm talking to Austin Armstrong, a longtime digital marketer, founder of Syllaby and AI Marketing World, and someone who has built millions of followers across social media.
Austin has spent more than two decades studying how attention works online, and this conversation is largely about how that's changing with AI. We talk about how he approaches content creation today, why Facebook has become his highest-ROI platform, what actually drives virality, and how he uses AI without fully automating his personal brand.
We also get into the business side of AI, including how Syllaby evolved from a productivity tool into an AI content platform, why the company had to change its target customer and pricing, and what Austin thinks happens to SaaS as AI agents become more capable.
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