Today I'm talking to Matt Gallant, co-founder of BioOptimizers, a supplement company generating $10M a month with a larger mission to help people live healthier for longer.
Matt started with a simple realization: if he could get great at marketing, he could build a business in almost any category. That belief eventually led him into health, supplements, and BioOptimizers—but not without some hard-earned lessons along the way.
We talk about the moment the business nearly fell apart, how Matt thinks about creating maximum customer value, timeless marketing principles, and the question he believes every entrepreneur needs to ask as markets get more crowded and customers become harder to win.
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