Have you ever stopped to wonder how many of your beliefs are actually yours?
The things you believe about money, relationships, getting older, success, what you’re good at, what you’re NOT good at… all of it affects the choices you make and the things you don’t even try.
But where the hell did those beliefs come from in the first place?
This started with one simple question: “How can I believe that magick is real?”
It sent me down a VERY strange rabbit hole into belief, science, culture, Ingo Swann, hotel maids, milkshakes, The Lobster and ultimately a much bigger question:
Who decided what you’re allowed to believe is possible?
Free Belief Audit
https://www.beliefaudit.us/
Research Cited:
Hotel maids / room attendants — Crum & Langer (2007), “Mind-Set Matters: Exercise and the Placebo Effect.” 84 hotel room attendants; the intervention reframed their existing work as exercise, followed by changes in several measured health variables. PubMed
PubMed — Hotel Maids study
Milkshake — Crum et al. (2011), “Mind Over Milkshakes.” Same 380-calorie shake presented as either 620-calorie “indulgent” or 140-calorie “sensible”; ghrelin response differed with the framing. PubMed
PubMed — Milkshake study
Nicotine / cigarettes — Gu et al. (2015), “Belief about nicotine selectively modulates value and reward prediction error signals in smokers.” This is the cigarette study we want for the nicotine video.
PNAS paper — Nicotine belief study
Pain medication — Bingel et al. (2011), “The Effect of Treatment Expectation on Drug Efficacy.” Participants received the potent opioid remifentanil. Positive expectations roughly doubled its analgesic benefit in the experiment, while negative expectations abolished the measured analgesic benefit. PubMed
PubMed — Remifentanil study
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