Over-empathy is rarely talked about as a subconscious pattern that blocks income, but for high performers who genuinely care about their clients, it becomes an invisible ceiling. If you have ever talked yourself out of charging what you are worth this episode names exactly what is happening beneath the surface.
Michael R. Hunter is the founder of PersonalBrand.com and co-founder of Spiffy Checkouts, a bootstrapped fintech company that has processed over $1 billion in payment volume. In this conversation with William Lam, Michael uncovers the subconscious loop where caring about someone else's money more than they do sabotages roughly 25% of his own deals. William walks him through an NLP reframe that collapses the illusion of "being liked" as unmeasurable and installs a new internal association between receiving money and delivering genuine impact. Built for entrepreneurs and service providers who know their work delivers results but still feel resistance around getting paid.
Chapters:
(00:00) Introduction
(04:09) The Plateau That Keeps Returning
(09:02) Why Impact Alone Is Not Enough
(13:43) Caring About Their Money More Than They Do
(19:57) Money Equals Attention
(25:02) Reversing the Money and Likability Loop
(32:23) Awareness Is Not Transformation
Michael sabotages 25% of his sales because he cares about their money more than they do. Comment below: have you ever talked yourself out of getting paid?
Take the Clarity Audit: https://upgrd.com/
Learn About UPGRD: https://upgrd.com/about
Follow William on Instagram at https://www.instagram.com/william.upgrd
Connect with Michael:
Instagram: https://instagram.com/michaelrhunter
Website: https://michaelrhunter.com
LinkedIn: https://www.linkedin.com/in/michaelrhunter
Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com
