Most high performers are not blocked by a lack of skill, discipline, or hard work. They are blocked by an outdated map. When your internal construct was built around earning through struggle, it has a ceiling baked into it. And no amount of grinding will get you past it.
William Lam sits down with Justin Cross, Navy veteran and former F-35 lead flight test engineer at Lockheed Martin, for a real time deconstruction of why someone can win at everything they attempt and still never cross into that last 10 to 20 percent. They work through Justin's decade long entrepreneurial journey after leaving aerospace, the unconscious reasons capital keeps not showing up, and the moment Justin realizes he has been living the hero's journey long past the point where it was serving him. If you have ever felt like you are doing everything right but something invisible keeps pulling you back just before the finish line, this episode was made for you.
Chapters:
(00:00) Introduction
(01:32) F-35s to Entrepreneurship
(10:03) What Is the Right Next Step
(22:13) The Hesitation to Go All In
(30:22) The Presupposition Trap
(39:15) First Move as the Emperor
(49:15) Building the Band, Not the Brand
(58:03) Capital Restriction as Protection
(01:13:07) Simulated Hero's Journey for Kids
(01:17:20) The Arrival Signal
Justin realized his "earn it" identity was restricting his own capital. Drop a comment: what belief about hard work might be holding you back right now?
Take the Clarity Audit: https://upgrd.com/
Learn About UPGRD: https://upgrd.com/about
Follow William on Instagram at https://www.instagram.com/william.upgrd
Connect with Justin:
Website: https://earnyourbooze.com
LinkedIn: https://www.linkedin.com/in/justin-cross-514611251/
Instagram: https://www.instagram.com/justin.j.cross/
YouTube: https://www.youtube.com/@justinjcross
