The TrustMakers
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RE-AIR: McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track

The TrustMakers
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Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand's racing legacy.

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