The TrustMakers
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Cannes Lions 2026: The Daily's Michael Barbaro on Building Trust When Facts Are Under Fire

The TrustMakers
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Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation. Recorded at the 2026 Cannes Lions International Festival of Creativity, the conversation explores how journalism can build trust through transparent storytelling, why local and personal relationships shape what people believe, and what media organizations and brands can learn from the rise of creator-driven content.

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