In this episode of Elite Advisor Podcast, Sten Morgan sits down with Shruti Joshi, President and COO of Facet, to unpack where financial advice is heading - and why the future advisor is defined by holistic, ongoing planning rather than the products they sell.
Shruti explains why consumers now want an accountability partner who helps them take action, how Facet's flat-fee, CFP-led model removes the conflicts of commissions and asset-based fees, and why the real superpower in an AI world is human connection and behavior change - what she calls "therapy with a calculator."
They also get practical for advisors: how to align your service model and pricing, why planning is the product and investing is how you deliver it, and the small steps any advisor can take to adapt without abandoning what already works. If you have felt the ground shifting under the old model, this conversation shows what to do about it.
In This Episode
- The future advisor leads with holistic, dynamic planning, not products, because that is what consumers now demand.
- Objectivity builds trust: a flat fee with no commissions or asset-based conflicts is what drives real behavior change.
- Technology plus humans wins. AI handles the computation; your superpower is communication, accountability, and encouragement.
- Planning is the product and investing is how you deliver it - the opposite of giving away the plan to win assets.
- You can evolve in small steps. Align your service model and pricing to who you actually serve, without abandoning AUM or insurance.
Episode Timestamps
00:00 - Introduction
00:38 - Where Financial Advice Is Heading
02:05 - Money, Stress, and What Consumers Really Want
05:16 - Redefining What "Financial Advisor" Means
08:18 - Therapy With a Calculator: The Human Superpower
09:48 - Facet's Flat-Fee, No-Commission Model
12:29 - Aligning Your Service Model and Pricing
15:54 - How to Start Becoming a Different Advisor
32:17 - Maslow and the Top of Financial Planning
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