Employer brand is struggling, when the product has emotions and surface level fluffy stuff.

Small talk: 00:30 - 4:00
What is EB there to do: 6:26
You don't control the narrative when 'the product' has emotions: 9:16
Is EB really just a surface-level exercise in its current format: 11:10
Signals from a business perspective: 14:35
The in-house EB person who thinks EB is done: 15:45
New role in recruiting: 17:55
Recruiters should be learning the fundamentals of content marketing: 21:30
One opportunity for EB people: 29:30