Ep # 194: How to Know Within Fifteen Minutes If Your Product Will Convert ft: Emeric Ernoult (Founder, Agorapulse)

In this episode of Across The Funnel, Adil Saleh sits down with Emeric Ernoult, Founder of Agorapulse, to explore why social media remains the hardest channel to win but the only one where an audience compounds. Emeric traces the shift from broadcast media to hyper-targeted social platforms and argues visibility plus engagement are the only two numbers worth tracking. He unpacks Archie, Agorapulse's new AI product that turns a single conversation into a month of platform-ready content, and explains why AI video avatars still fall short on energy and rhythm. The conversation closes on two operating lessons from Agorapulse's own growth: cutting headcount 30% without slowing down, and doubling paid conversion overnight by replacing custom pricing with three simple flat plans.