In this episode of Across The Funnel, Ioanna Onasi sits down with Julie Barberio, VP of Client Solutions at Sequence Inc., to explore how a 25-year marketing career, spanning McDonald's corporate PR to life sciences consulting, shapes a modern approach to client intelligence, trust-based selling, and brand loyalty. Their conversation covers relationship-driven sales in close-knit industries, the role of AI in pre-meeting research and buyer profiling, how Sequence built an in-house pharmaceutical training facility to solve the industry's looming talent gap, and why storytelling and initiative remain the most durable skills for young professionals entering a market increasingly shaped by AI.
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