Going back to roots analysis thanks to consent-free analytics tools - Jean-Marc Courtiade

Jean-Marc Courtiade talks about the importance of going back to roots analysis thanks to consent-free analytics tools.

Talking points include:

What is a consent-free analytics tool?

When is consent required?

What data can we obtain on a consent-free basis?

What countries is this relevant to? How do you blend all the data together to produce a complete picture?

Is there still a place for asking for consent for certain data or is it not worth it?