Juliette van Rooyen shares that we need to make sure categories and labels are clearly understood by AI & Search engines by adding a machine-readable layer that maps them to the entities and taxonomies the web already knows & trusts.
Talking points include:
What is a translation layer beneath your site?
Why is it important to make sure your categories and labels are clearly understood by AI & Search engines?
What does a "translation layer" mean, in practical terms?
Why is this "translation layer" important enough to spend resources on?
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