If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google.
This is a solo episode, and I'm talking about this because I keep seeing the same pattern: family photographers with beautiful websites and zero visibility on Google. The families searching for a photographer in your city right now are not scrolling Instagram. They are typing into Google. And they are ready to book. So let's make sure they can find you.
What you'll learn in this episode
- Why SEO is now one of the top inquiry sources for family photographers (not Instagram, not referrals)
- How your Google Business Profile acts as a second website and what to do with it today
- The stats behind why fresh Google reviews outperform stale ones from two years ago
- Why blogging is the engine of your SEO strategy and the types of blog topics families are actually searching for
- The difference between renting attention on Instagram and owning visibility on Google
- A full step-by-step workflow for writing and publishing one keyword-focused blog post this week
- How the same content that ranks on Google also positions you to be recommended by AI search tools like ChatGPT and Perplexity
Resources & Links Mentioned In This Episode
▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers/
▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society
▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube
▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends
▸ Dubsado (get 30% OFF with my affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code
▸ Flodesk (get my affiliate discount here): https://systemsandworkflowmagic.com/flodesk-discount-code
Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:
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🔗 Affiliate links included. I only recommend products I personally use and love.
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