(This is a replay of Episode #61, Aired in 2023)
Are you putting in hours on Instagram only to watch your content vanish within 24 hours? Same. In this episode, I'm sitting down with website designer and Squarespace SEO expert Bekah Read to talk about her genius content distribution system called PIGFL (yes, like a full pig, and yes, it's hilarious). Becca walks us through exactly how she creates one piece of content and pushes it to five platforms so she can stay visible on Google without being glued to every app. Watch us on YouTube or listen right here on the podcast.
Bekah is a website-in-a-day designer who pivoted her business after becoming a mom. She teaches small business owners how to DIY their Squarespace websites and has built her entire course business through organic search. She's proof that SEO is the long game worth playing.
What you'll hear in this episode
- What SEO actually means (broken down without the jargon)
- Why Becca chose YouTube over Instagram as her one platform and the reasoning behind it
- Her full PIGFL content distribution system: Pinterest, Instagram, Google Business Profile, Facebook, and LinkedIn
- How Google Business Profile can get you on page one of Google before your website ranks
- Why posting updates to your Google Business Profile is one of the most underrated marketing moves
- Whether you need one or two Google Business Profiles, if you wear multiple hats in your business
- How blogging once a week (even with three readers) led to long-term course sales years later
- The role email marketing plays alongside your SEO strategy
- Why finding your "enough" as a business owner matters more than chasing six figures
Resources & Links Mentioned In This Episode
▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers-simple-content-system/
▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system
▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society
▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends
Connect with Bekah Read:
💻Website: https://rebekahreadcreative.com/
Connect with Me (Dolly DeLong Education)
💻 Website 📱 Instagram 🎥 YouTube
Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:
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🔗 Affiliate links included. I only recommend products I personally use and love.
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