Why do so many franchisors struggle to recruit the right franchisees?

In this episode of The Franchise Marketing Show, Paul Clegg breaks down the exact framework behind successful franchisee recruitment — and why most brands are getting it wrong.

We dive into:

  • Why your current recruitment strategy might be attracting the wrong people

  • The key stages every franchisee goes through before they commit

  • How to improve lead quality (without just spending more on ads)

  • What top-performing franchise brands are doing differently

If you want more qualified leads, better conversions, and a stronger franchise network — this episode is essential viewing.

Find out more about Coconut Marketing:
https://www.coconut.marketing


If you want to see a typical Franchise Recruitment Journey you can download this pdf now as a good starting point: https://coconut.marketing/wp-content/uploads/2026/03/Franchise-Recruitment-Journey_Jan2026.pdf

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