Should children’s activity brands continue showing identifiable children in their marketing?
In this episode of The Franchise Marketing Show, we discuss the changing approach to featuring children in photographs and videos—and why some schools, businesses and franchise networks are deciding the risk is no longer worth taking.
We explore how children’s franchises can still create engaging content without showing faces, using close-ups of activities, hands creating, artwork, voiceovers, text, fast-paced editing and business owners or franchisees appearing on camera.
The episode also looks at why signed parental consent may no longer be the only consideration and the responsibility brands have when publishing content featuring children online.
If you operate or market a children’s activity franchise, this is an important conversation about balancing effective marketing with safeguarding and responsible content creation.
Subscribe to The Franchise Marketing Show for more practical conversations about franchise marketing, content and business growth.
00:00 Introduction 01:32 The changing approach to showing children 07:43 Why businesses need to reconsider the risks 08:14 Taking responsibility beyond parental consent 08:36 Creating content without identifiable faces 09:03 What franchises and brands need to consider 10:56 Alternative ways to create engaging videos 12:23 Different approaches across a franchise network 13:50 Three things content creators should consider
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