Riccardo Pisano built Growth-X from an internal LinkedIn automation script into a SaaS lead generation business with millions in revenue before selling it through Acquire.com.
Before writing code, Riccardo and his cofounders waited for paying customers. Then they used Growth-X to acquire more customers, improve the product, and grow with B2B sales teams.
In this episode, Riccardo shares how a simple growth tool became a real business, why selling required more than buyer interest, and how the right buyer helped turn years of work into a life-changing acquisition.
You'll hear:
How an internal LinkedIn script became Growth-X
Why paying customers came before writing code
How Growth-X generated revenue with B2B sales teams
Why documentation mattered during due diligence
How buyer fit helped shape Growth-X's next chapter
3 Lessons from Growth-X:
Validate Before Building: Riccardo waited for paying customers before writing code.
Revenue Needs Preparation: Buyers need clean financials, documentation, and clear answers.
Buyer Fit Counts: The right buyer can help move a product into its next phase.
For founders, this episode shows how a simple internal tool can grow into a meaningful business and lead to a life-changing exit when demand, preparation, and buyer fit converge.
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