Epropel started as a side hustle and grew into a profitable SEO agency with recurring revenue, long-term clients, and a distributed team across North America and the Philippines.
Along the way, cold outreach became the engine behind growth. Over time, that structure made the business easier to understand, easier to transfer, and more attractive to buyers. Eventually, Epropel drew serious buyer interest on Acquire.com, leading to around 50 NDAs and 3 offers.
You’ll hear:
How Epropel grew through cold outreach
Why cold email became the agency’s main growth lever
How recurring revenue changed buyer perception
What made the exit decision make sense
Why buyer fit mattered more than price alone
3 Lessons from Epropel
Cold outreach can create real momentum: Early growth came from testing channels, refining the message, and building proof over time.
Recurring revenue changes the conversation: Monthly retainers made the agency more stable, more transferable, and easier for buyers to evaluate.
A strong exit starts before the listing: Clean fundamentals, clear structure, and buyer alignment all shaped the outcome long before the acquisition closed.
For founders building agencies, service businesses, or other companies with recurring revenue, this episode offers a practical look at growth, buyer interest, and the path to a well-timed exit.
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