The world isn't getting better. But strangely, we're not giving up.

Welcome to “dysoptimism": the tension between a world that feels increasingly dystopian and our determination to remain optimistic about our own lives.

Emma Chiu, Global Director of VML Intelligence and one of the minds behind The Future 100, joins Shanghai brand strategist Stephen Drummond to explore what this means for consumers, culture and brands.

As economic pressure, AI anxiety and algorithm fatigue collide, people are finding optimism in smaller pleasures, real-world communities and experiences that bring back surprise and discovery. We explore our increasingly complicated relationship with technology, the growing desire for more human experiences, and why China continues to be a powerful engine for global trends.

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