What happens when an industry built on creativity becomes afraid to take risks? Ali and Bryce welcome Eugene Cheong, former Ogilvy Asia Pacific Chief Creative Officer, for a candid conversation about his book, Cowards Don’t Go to Heaven. From AI-fuelled mediocrity and algorithmic echo chambers to the courage to find your own voice, Eugene challenges advertising’s obsession with playing safe—and shares how losing his job helped him rediscover his love of the craft.

Eugene Cheong spent more than three decades in advertising, including ten years as Ogilvy Asia Pacific’s Chief Creative Officer, and was named one of the world’s 50 best copywriters by D&AD. His book, Cowards Don’t Go to Heaven, draws on that career to explore eight habits that nurture creativity, from courage and curiosity to authenticity and perseverance.

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