They started selling lab grown diamonds in 2015. Now the industry's worth $30 billion

Use the code FFW15% for 15% off Kate & Kole until 16 August 2026.

Jasmine met with the founders of Kate & Kole for today's show. They've been making lab grown jewelry since 2015 and saw the massive shift towards lab grown happening long before most other jewelrs.

In this episode, Sara and Madalynne get into why they made that call early, how they built proprietary technology so customers can fully customize their pieces online, and the strategy behind selling high-ticket jewelry to people who've never walked into their studio.

They also get refreshingly honest about the hard stuff: the Director of Ops hire their whole team flagged as the wrong fit and what happened when they didn't listen (and surviving simultaneous maternity leave). How their residency model, popping up in the cities where their customers actually live, changed the way they think about growth.

If you're building a product based business, selling at a high price point, or navigating the messy reality of co-founder life, this one's for you.

Links:

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