Ash Raso, founder of Capsule Wardrobe, is on the show with Jasmine this week! Ash quit her job to start a fashion brand and went into entrepreneurship with one clear strategy: Build an audience intentionally around the concept of creating a capsule wardrobe, and then launch a fashion brand directly to them. Her launch hit six figures, and now the business has just crossed $1 million revenue. In this episode Ash walks us through her strategy to build this brand brick by brick.
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