$90K loss in one year. Seven trucks three months later.
Jay Hogan went from the Australian Army to taking over his dad's struggling pressure cleaning business in Perth. When the main contract got slashed overnight, he pivoted to vacuum gutter cleaning and went all-in. Within three months he'd turned a $90K loss into a $50K profit — and now runs a team of seven trucks.
In this episode, Jay talks about what the military taught him about managing people, why not knowing his numbers nearly sank the business, and what changed when he stopped working in the business and started working on it.
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