Jose Lopez is the founder of Wild-Based, a wellness company on a mission to restore wild food as the foundation of human nourishment. Frustrated by how freely "wild" gets used as a marketing term with no real definition behind it, Jose built Wild-Based to source ingredients that are actually wild, traceable, minimally processed, and harvested from intact ecosystems.
The brand currently offers three products: Canadian wild rice, American yaupon tea, and Ethiopian heirloom coffee, each chosen for its origin, integrity, and nutrient density. Jose believes human health can't be separated from the health of the living world, and his work is rooted in that conviction, connecting people back to the foods our biology was built on.
In This Episode, They Explore:
- What "wild" actually means in food, and why most products using that word don't qualify
- How to spot greenwashing in the food space and what to look for instead
- The story behind Wild-Based's three products: wild rice, yaupon tea, and Ethiopian heirloom coffee
- Why eating closer to nature matters for nutrient density, biodiversity, and long-term health
- How food transparency, knowing who harvested it, where, and how, changes the way we relate to what we eat
Follow Jose Lopez on Instagram: https://www.instagram.com/wildquetzal/?hl=en
Follow Wild-Based on Instagram: https://www.instagram.com/wildbased.co/?hl=en
Shop Wild-Based on their website: https://wild-based.com
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