This is the most under-rated PR strategy and the exact blueprint is now yours.
This week I am joined by Gabrielle Scout, founder of Scout's Agency. She breaks down exactly how she's booked 6,000 episodes and 400 podcast tours for her clients, including how to curate the perfect list of shows, send the pitch and what to do before and after the episode to maximise this 7 figure PR strategy.
In this episode, you will learn:
- Why podcast guesting is the most accessible form of PR for women in business and how to use it to increase your income
- How to build a list of podcast shows that will actually say yes
- What goes in a pitch and the what to write in the first line to get the host's attention
- What to do after the podcast episode goes live so it keeps paying you
Gabrielle Scout is the founder of Scout's Agency, a podcast PR agency she started in 2019 by cold emailing a thousand women from a spreadsheet. Seven and a half years and 400 podcast tours later, her pitch format is the industry standard.
Find her at scoutsagency.com, on Instagram at @gabriellescoutmayo and @scoutsagency.
Grab her free pitch template at here.
Mentorship and Further Insights:
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