Dear Diary: The rising of personal brands and why I'm opting out

The personal brand has taken over. The founder is the product, and everything from her morning routine to her marriage gets turned into content so the business can sell. I'm going the opposite way, and this episode is why.

In this episode, you'll learn:

• Why building the whole brand around the founder quietly caps how far the business can actually scale
• What "yapping" content is training your audience to expect from you, and why it's so hard to walk back once you've started
• The reason I'm growing a consultancy instead of a coaching personality, and what changes when the business no longer runs on my face
• Why privacy has become the most elegant thing a woman in business can hold, and what it does to the way people perceive you
• What I'm taking from fashion, design and premium brands into how I write, post and send email

This is the first of a new format on Abundant + Aligned. Less teaching, more commentary. My read on what's happening in business, culture and entrepreneurship, and what's inspiring me right now.

Mentorship and Further Insights: 

Reserve your seat at La Maison: The new masterclass revealing the codes that transform a business into a luxury brand with high-end services that clients seek out. 

Book The Private Lounge: A 90 minute 1:1 meeting with Jess plus full access to La Maison 

2027 EXPRESSIONS OF INTEREST: The Collective: A mentorship for women in business ready to expand into multi five figure and six figure months, attract premium clients and become known in the high-end space in their industry.

Apply for The Private Intensive here: A three week private mentorship designed for accelerated growth. 

Further Resources: Follow me on Instagram for the ongoing edit on building a high-end brand and living a premium life.