Episode 19: Young entrepreneur establishes humanised and segmented eCommerce brand identity through influencer-based brand introduction

In today’s episode, we have Zain, the founder of DEFCLO. Zain brought in cloud kitchen model in the conventional fashion ecommerce industry. He partnered up with individuals and influencers to help them build a fashion brand - where they would take over the demand generation and Zain would handle the operations. Their current model focuses more on upscale customers and worked with the brand owners to grow.  Today, we will learn how DEFCLO grew.

Key takeaways: 

1. TikTok is the next best place for any business to receive maximum traction.

2. Establishing a humanised and realistic brand images can be a good strategic move for a brand. This saves a lot of time that goes after targeted marketing.

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DEFCLO Facebook page: https://www.facebook.com/defclo.official/

DEFCLO website: https://defclo.com/