eCommerce Growth | S2E3 | Entrepreneur Boosts Up Business by Being Trendy & Minimal

In the third episode of eCommerce Growth Podcast S2, we had the opportunity to bring Eoghan (Owen) Ryan in conversation with Shuvo. Ryan is one of the founding members of Cullen Wayne, one of the leading leather wallet online store based in Manila.  If your online business is about creative a market space for new products or services, this episode is full of practical and proven strategies for you.

3 tips from Ryan:
1. Be crative and trendy with your marketing channels and strategies.
2. Evolve your strategies with the change of eCommerce space.
3. Focus on creating loyal customers and lowering acquisition costs.
0:00 Introduction
0:45 Journey of Wayne with CullenWayne
3:10 Strategy changes due to pandemic
4:11 Facebook marketing in early stage
5:45 TikTok content strategy of CullenWayne
7:28 Evaluating ROI
9:03 Sales strategies through Shopify
10:02 Wayne's thought on marketplace
11:09 Future strategies for CullenWayne
13:52 USP of CullenWayne
15:30 How CullenWayne is cutting costs on acquisition and increasing repeat customers
16:32 Suggestions for newcomers

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